Customer data profiling is one of the most important aspects of a marketer’s job. You need to know your customer, so you can target them effectively and also make sure that you are constantly engaging with them. Using real-time CDP helps marketers understand their customers’ behavior in real-time, allowing them to adapt their approach accordingly.
Real-time data updates
Real-time data updates are a big deal because they allow you to update your customer lists in real-time. In other words, when customers change their information, the customer data platform automatically updates it. These updates can be triggered by several different things:
- Customer actions (e.g., purchase or cancel an order)
- Customer events (e.g., a customer moves from one city to another)
- Interactions with your company (e.g., an email conversation with one of your employees)
These three types of triggers allow for a lot more flexibility in how you use CDP than traditional list management techniques allow for—and they can significantly improve your marketing efforts by allowing you to reach out at exactly the right moment and place with offers that resonate with each individual customer’s unique needs and interests based on what they’ve done/said in the past!
Real-time customer profiles
Real-time customer data is the most valuable information you can have as a business. As Adobe Real-Time CDP points out, “Real-Time CDP collects B2C and B2B data from across systems and unifies it into real-time profiles ready for activation across any channel.”
In order to know what your customers want, when they want it and where they’re looking for it, you need real-time insights into their behavior. That’s why today’s top companies are making sure that their analytics tools are up-to-date and ready to go.
Data updates over time
Data updates over time can be used to predict customer behavior, identify customer needs, identify customer problems and opportunities, and determine trends. When you understand your customers’ buying habits in real-time—you have a much better chance of meeting their needs and solving their problems in a timely manner.
Data anomalies to increase customer engagement
With a real-time customer data platform, you can use data to better understand customer behavior, needs and preferences. This is important because it helps you make decisions with confidence. It also allows you to personalize offers based on each customer’s unique situation without impacting their experience or driving them away from your brand.
Real-time CDP enables you to be proactive rather than reactive when it comes to engaging with customers through personalized messaging at the right time in their journey across channels—online or offline (e.g., mobile).
Customer lifecycle stages and behaviors
Customer lifecycle stages and behaviors are a crucial part of the customer acquisition process.
Here’s how to use data to improve customer engagement:
- Customer engagement is a key metric for any brand that wants to build loyalty, but it’s difficult to achieve if you don’t know what your customers are doing or interested in. Using data allows you to target specific demographics with personalized content based on their behaviors, which will increase engagement and sales.
- You can also use this information for retention purposes: If you know that a particular user has an interest in one aspect of your company, then it might be time for an upgrade or new product offering! This type of insight helps brands increase retention rates by targeting users who are more likely than others not only to convert into loyal customers but also to continue using products over time (as opposed to abandoning them).
We’re excited to see how companies utilize real-time customer data in their marketing efforts. In the meantime, we hope that this article has given you a better understanding of what CDP is, who it helps, and why it could be beneficial to your business.
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